An innovative system which stabilizes and seals the color into the hair structure thanks to 3 precious oils of argan, avocado and olive, in combination with hyaluronic acid, for vibrant result and long lasting radiance and shine!
APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp.
It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.
It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.
It offers full grey coverage and an impressive vibrant, longer lasting color.
It has a pleasant fragrance and a formula that respects the scalp’s natural balance.
The texture is creamy and does not drip, to ensure easy application.